& quot; YES YOU ARE NOT A COPIER, BUT! & quot; About my interview

Now, two words are not about the personnel officer, but about the head of the company, who I was at the interview. Moscow, they sell equipment (catering, catering in the hospital, etc.) What do they want from a copywriter for a salary, which I am ashamed to even name.
Editing, rewriting and copywriting, maintaining the existing several company sites (all through different admin panels), managing groups in social networks (all social networks, including Instagram), product technical description cards for speed (!) 30 cards besides other duties. It was not discussed how the quality of the texts and cards will be assessed, but they asked me if I was proficient in the blind printing method.
An indicator of the effective work of a copywriter manager called the number of calls to the company and, accordingly, sales.That is, roughly speaking, having written 50-60 high-quality articles, I have to guarantee an increase in the position of the site when ranking and whether it will order a batch of cutting knives and mixers.I hinted that the sales manager is responsible for the purchase, ranking and traffic is an SEO specialist / marketer, but I agree to some extent that one person can be a smm manager, copywriter, rewriter and editor of several sites ... The manager asked me what is the “main copywriting term”. I hesitated. “You don't know anything at all! This is a “title!” You are not a copywriter - but bullshit! ”
To call the “main term of copywriting” a headline that is needed for internal optimization and is most likely related to an SEO specialist who does not write texts, but is an intermediate link between a programmer and a marketer and costs completely different money, it’s just something. Is it worth explaining that equipment sales are related to its market demand, quality and price, and the textbook simply fills in websites and social networks with high-quality and informative texts?Not even a genius (!) Author of articles can give you a guarantee that it will be sold.

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